UoP French InTrans 2026_7
This is the blog page for French Introduction to Translation.
A short link is ajstarr.short.gy/upit26 QR Code
lundi, 2 novembre
Last time, with Claire, you did your mock assessment; I left feedback for you on your files on Wednesday, October 21st.
We will now continue a short block looking at advertisements and their slogans... I did touch upon this with you on October 12th.
There is a document on Moodle with tactics related to advertising slogans
There is also a zip file with many images and slogans.
What tactics are in use?
How could this ad work in English?
What would need to be done to make it work?
Further ideas for advertising...
As a group (you might use ideas gleaned from the net), create advertising slogans for your newly launched 'Poutine' products in Portsmouth and Caen. This is that first unusual, particularly Quebec-based, 'delicacy'.
So, we can look at those slogans first: what would sell them here in the UK or in the French market?
Think – Canada? Tim Hortons? - What else?
Ten minutes to think and note - what can you come up with...?
What adverts do you find interesting? Find some examples of English that you could try to translate into French. Place those images into the shared folder
Add to this any thoughts and solutions on translating advertising slogans.
If you have solved all of the above, choose one or two of these ads (things not currently available in the UK) and develop an English slogan that might sell the product in the UK while keeping the original idea of the original ad (now there's a challenge).
What about the other way around? One or two of these UK products in France? What could you do to make this work in France?
Cheddar can already be found in France! Apparently, including this brand
You can find Digestives in France too now, known as Sablés Anglais - I always thought the choice of music here was a little odd, but I guess if you do not know its origin??
Marks and Spencer did have a few successful stores in France, but Brexit saw supply issues, leading to them all closing... However, in a parallel universe ...
(Music is Fleetwood Mac - Albatross)
These are rather culturally specific products here in the UK (which were initially supposed to be sold fresh and eaten on Good Friday!).
Could they appeal to a French market, possibly as part of a promotion of the UK?
lundi, 12 octobre
Last week, with Claire, you began a translation about Tripes à la mode de Caen.
We will look at your versions and collate a group version.
You have a timed assessment to complete during the assessment week.
Next week, we will release a mock assessment that you can attempt, and feedback can be given in the session with Claire.
One final practice task - Le Kouign Amman - a traditional cake from Brittany.
After the assessment you will move on to looking at advertising... So, here are some ideas for advertising this very recipe...
What about this advertising poster from 1879
Casse-croûte « Tripes à la mode de Caen »
Casse-croûte « Tripes à la mode de Caen » organisé par la Confrérie de Gastronomie Normande La Tripière d’or et confectionné par la Boucherie Jéjé, lauréat de la « Tripière d’or 2024 », le dimanche 12 janvier à 9h30 à la Grange aux Dîmes.
Au menu : Tripes, pommes de terre, camembert, pain et grillé aux pommes. Non compris : vin rouge, vin blanc, cidre bouché.
Bulletin d'inscription à la boucherie Jéjé et à la Mairie de Ouistreham Riva-Bella.
Tarif : 10€ par personne.
Un peu plus d'information sur cette recette de Tripes à la Mode de Caen...
Cuisson, odeur, goût... 44 jurés se sont réunis pour élire la meilleure tripe à la mode de Caen, dimanche, à la Foire internationale (Ouest France: le 29 septembre 2026)
Some publicités from a French store similar to Home Bargains or B&M Stores in the UK.
And a trailer (bande annonce) for a film in cinemas now...
lundi, 28 septembre
Last week, with Claire, you began to look at the translation of recipes from French into English and some of the difficulties and issues which might come up while doing this...
Could you add your translations to this shared folder?
Today, together, we will aim to find the best way to translate a recipe... Perhaps for something we may never have come across ourselves.
What might the issues be?
Can you think of any difficulties you may encounter?
(This one uses ingredients available in France, so it is not really poutine.)
A real Quebecois is doing the recipe for authentic Poutine Quebec-style sauce (he goes on to try various sorts of cheese that could be substituted for the curds ... (He does mention the seal cotton wool once, so be warned!)
It would be best if you aimed to complete your translations of the Poutine Recipe text and upload your results here.
If all is complete - Can you think of how you might put this video (above) into English...? What would you need? What might the issues be?
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